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Privacy Policy

This Privacy Policy applies to all Agora businesses in Australia, including our Agora Livestock website(s) and mobile application(s).

1. Summary of key points

This section summarises the key features of our Privacy Policy. Our full policy is set out in detail below.

Consent and opting-out

When you provide us with and consent to our use of your Personal Information (for example, by agreeing to our Terms of Use), you consent to our collection and use of your Personal Information (which is information about you which identifies you, or which can be used to reasonably identify you) in accordance with this Privacy Policy. You can withdraw your consent at any time by contacting us. You can also opt-out from receiving any marketing communications from us or from our marketing partners, and from our use or disclosure of your Personal Information for marketing purposes.

If you do not provide your consent, or if you withdraw your consent to our use of your Personal Information, it may mean we are unable to provide you with the same services, offers, or discounts that we would otherwise be able to provide.

What Personal Information we collect

The Personal Information we collect about you may include your name, contact details, and billing information, but may also include information about the goods and services you buy from us and from other users of our services, and how you interact with us (for example, how you access and use our websites or mobile applications).

How we collect your Personal Information

We collect Personal Information about you directly from you or by your use of our websites or mobile applications, from public sources, and in some cases from third party representatives or organisations.

How we use your Personal Information

Our policy is to use your Personal Information to deliver our services to you, to improve our services, and to market, livestock and other products and services to you. In some cases, we share your Personal Information with third parties who perform these activities or do so on our behalf.

How and where we store your Personal Information

We take commercially reasonable steps to secure your Personal Information from unauthorised access, and to ensure the people we share your data with do the same. Third parties to whom we send your data may be located in or operate data centres located in [Australia, anywhere else].

Accessing, correcting, or deleting your Personal Information

You can request access to, correction, or deletion of your Personal Information or withdraw your consent to our use of your Personal Information by contacting us at privacy@agoralivestock.com.au.

2. Agora Livestock

Agora Square Pty Ltd and its related bodies corporate (Agora) own, co-own, operate and/or manage the livestock pricing and sales facilitation services of the Agora Livestock website(s) and mobile application(s).

Agora understands and appreciates that you are concerned about your privacy and about the confidentiality and security of your Personal Information, and is committed to ensuring your Personal Information is protected.

3. This Privacy Policy and your consent

This Privacy Policy explains how we collect and handle your Personal Information in Australia. Personal Information is information about you which identifies you or which can be used to reasonably identify you. When you consent to us using your Personal Information, you agree that we may use your Personal Information in accordance with this policy. You can withdraw your consent at any time by contacting us.

If you do not provide consent, or if you withdraw your consent to our use of your Personal Information, it may mean we are unable to provide you with the same services or the same level of service that we would otherwise be able to provide.

From time to time, there may be specific and additional privacy provisions that apply to our collection and use of your Personal Information. For example, Personal Information provided when participating in a promotion, subscribing to a newsletter, or participating in a survey may be subject to a different privacy policy or contractual terms. If there is any inconsistency between this Privacy Policy and those specific and additional provisions, the specific and additional provisions will prevail.

4. Personal Information we collect

The types of Personal Information we collect depends on what services you use and products you acquire. It may include:

  • identifying information, such as your name, gender and date of birth;
  • contact information, such as your postal address, email address and telephone numbers;
  • social media handles and other social media profile information that you make available to us or to the public;
  • billing and financial information, such as credit card, bank account or other payment details;
  • details of any products or services that you purchase from us or that we provide to you;
  • information about how you use the products and services we provide;
  • records of our communications with you, including any messages or enquiries you send us (either through the website(s), mobile application(s) or through other means); and
  • information about how you access and use our website(s) or mobile application(s), such as your IP address and internet service provider, the web page you visit us from, web browser, navigation patterns on our websites, device identity and location, operating system, or device configuration.

5 How Personal Information is collected and held

5.1 Personal Information

We collect Personal Information about you:

  • when you open an account on our website(s) or mobile application(s);
  • when you purchase products or services from us or third parties through our website(s) or mobile application(s) (such as when you negotiate for or complete the purchase or sale of livestock);
  • when you submit feedback, a query or request to us;
  • when you participate in a promotion, competition, or survey that we run;
  • when you fill in forms on our website(s) or mobile application(s);
  • when you sign-up to receive our emails, newsletters, information about our special offers, and/or any other promotional material;
  • by tracking your use of our website(s) or mobile application(s);
  • from public sources;
  • from third parties who are entitled to disclose that information to us; and
  • when you apply for a job with us.

5.2 Sensitive information

Generally, we do not collect sensitive information. In rare circumstances, however, we may collect sensitive information about you, for example, as required to comply with any law, regulation or Federal or State government order or direction including in respect of a pandemic, epidemic (including Covid-19) or a state of emergency.

Any use of sensitive information we collect from you may be subject to additional restrictions outside this policy.

6. Purposes for which we use or disclose Personal Information

We use Personal Information that you provide to us:

  • to help you access the services that Agora provides, and negotiate and transact with other users of our services;
  • to provide you with information and offers in relation to goods and services offered by Agora that may be of interest to you;
  • to improve our products and services and tailor them to your interests;
  • to determine your eligibility or suitability for any of our products or services;
  • when you purchase a product through or view a product on our website(s) or mobile application(s), to display to you offers of goods and services from third parties that may be appropriate to your interests;
  • by providing it to our payment processing provider so they can:
    • improve the payment processing services they provide to us and to you, including by developing fraud detection and prevention tools;
    • monitor, prevent, and detect fraudulent payment transactions;
    • comply with legal or regulatory obligations applicable to the payment processing services they provide, including applicable anti-money laundering and identity verification obligations, or to assist law enforcement agencies by responding to requests for information;
    • analyse, develop and improve their products and services;
    • perform data analysis; and
    • de-identify and aggregate payment transaction data for the purpose of statistical analysis of payments by region or industry;
  • to modify advertising (including re-marketing) shown on our websites so that it is customised or more relevant to your interests, characteristics or general location;
  • to answer your feedback, queries and requests;
  • to comply with our legal and regulatory obligations in respect of your Personal Information (including your sensitive information) under any law, regulation or Federal or State government order or direction including in respect of a pandemic, epidemic (including COVID- 19) or a state of emergency;
  • to develop and improve our existing products and services and create new products and services (including by carrying out market analysis and research);
  • to monitor use of our products and services (including our website(s) or mobile application(s));
  • to improve customer service and our customer relationships;
  • to assess, maintain, upgrade and improve our products and services;
  • to carry out education and training programs for our staff;
  • to manage and resolve any legal or commercial complaints or issues;
  • to carry out planning and forecasting activities and other internal business processes; and for marketing purposes in accordance with the sections below, and to keep you informed about our activities and promotional offers, including by sending out newsletters and emails.

We may also use your Personal Information for other purposes as authorised by you, or in accordance with your requests or instructions.

7. People to whom we disclose Personal Information

We will only disclose your Personal Information to third parties in compliance with this Privacy Policy. We may share Personal Information about you with:

  • your representatives, advisers and others you have authorised to interact with us on your behalf (including Buyer Representatives, Buyer Organisations, Seller Representatives and Seller Organisation);
  • our staff who need the information to discharge their duties;
  • other Agora companies;
  • our business partners, agents and service providers (including information technology service providers, data hosting and processing companies, data and research companies, fraud detection, prevention and security service providers and social media channel operators);
  • our marketing partners;
  • payment system operators as outlined in part 9 below, banks and financial institutions;
  • prospective purchasers of all or part of our business assets or shares in our company or a related entity;
  • professional advisers who we engage to provide advice on our business; and

government and law enforcement bodies and authorities who ask us to disclose that information, or to other people as required to comply with our legal and regulatory obligations in respect of your Personal Information (including your sensitive information) under any law, regulation or Federal or State government order or direction including in respect of a pandemic, epidemic (including COVID-19) or a state of emergency.

8. Marketing

8.1 How Agora markets its services to you

We may from time to time use your Personal Information in order to send you marketing materials about products or services that you may be interested in (including in some cases products and services that are provided by third parties). You can opt-out of receiving marketing communications from us by contacting us using the details in the “contact us” section below, or by following the “unsubscribe” or “opt-out” link in the communication you receive from us.

8.2 Our Marketing Partners

Agora will from time to time engage trusted third-party marketing and media partners and programmatic or display vendors (collectively Marketing Partners) to:

  • send you marketing or promotional content and offers that you may be interested in; deliver to you personalised advertisements or targeted promotional content via email, online, or via social media platforms.

Promotional content and personalised advertisements may be for goods or services provided by businesses outside Agora.

The Marketing Partners that Agora works with include but are not limited to Facebook; Instagram; Twitter; and ActiveCampaign. These may change from time to time.

9. Our payment processor

Agora has engaged Stripe to provide payment processing services (including processing of online credit-card transactions). We provide your Personal Information to Stripe for the purpose of processing payment transactions and for the purposes disclosed in part 6(f) above.

Stripe is an independent data controller, which means that it determines the purposes for and means by which it processes personal information. Stripe’s privacy policy for payment processing services is available at https://stripe.com/au/privacy.

10. Overseas disclosure

Third parties to whom we may disclose Personal Information may be located outside Australia. Agora, its affiliates, service providers, and related entities use third party data storage facilities such as Amazon Web Services in Australia. Your Personal Information may be located in one or more of the overseas data centers operated by our third party data hosting services, under our control.

Our Marketing Partners are located and/or use data storage facilities located outside Australia, which may include the following countries/jurisdictions: the European Union, Hong Kong, India, Japan, The Philippines, New Zealand, Singapore, Sri Lanka, United Kingdom and the United States of America.

We take commercially reasonable steps to ensure that any overseas recipient of Personal Information has appropriate safeguards in place to ensure a level of protection of your Personal Information that does not breach Australian privacy law or this Privacy Policy.

11. Cookies

11.1 What is Cookie Information?

We may collect information and data when you visit our website using cookies, tags, pixels and other similar technologies (Cookie Information). Cookie Information includes pieces of information that a website can transfer to an individual’s computer hard drive for record keeping, such as the IP address of a user’s computer, the URL of a page visited and the time the page was visited by the user. The collection and use of Cookie Information is an industry standard and many websites collect this information. Cookie Information is useful for facilitating a user’s access to and use of a website. It allows us to track usage patterns and compile data that can help us improve our services. Cookie Information is useful to advertisers because it helps them understand their advertising audience, and to deliver advertising.

11.2 How do we use Cookie Information?

We may use Cookie Information, or engage third parties who collect similar information and data from publicly available sources, to deliver or modify advertising (including re-marketing) that is customised or more relevant to your interests, characteristics or general location (Targeted Advertising).

In order to carry out Targeted Advertising we may build a user and/or device profile by:

  • using Cookie Information and de-identified system information that we hold;
  • using device-matching technologies that utilise mobile device advertising identifiers as well as Cookie Information; and
  • engaging or working with third parties who provide Agora with information about you collected from publicly available sources or from their own databases.

We may also work with other companies to advertise their products and services online using Cookie Information. When we provide Cookie Information to third parties, we take commercially reasonable steps to ensure that the information is de-identified.

11.3 To whom do we disclose Cookie Information?

Examples of third parties that we may work with and disclose Cookie Information to include external companies and agencies that provide programmatic advertising services, specialist data companies, advertising platform providers, advertising servers, data partners, specialist data providers and social media operators such as Facebook.

11.4 How can you control Cookie Information?

The settings of most web browsers can be modified to prevent the collection of Cookie Information. You can also delete Cookie Information from your device.

Most mobile devices operating common operating systems such as Android or iOS record a unique advertising identifier. This identifier may be part of the Cookie Information we collect, and can be reset in the device settings.

12. Storage and security of your Personal Information

We generally store the Personal Information that we collect in electronic databases, some of which may be held on our behalf by third party data storage providers located in the countries identified in section 10 of this policy.

We may also, at times, keep hard copy records of Personal Information in physical storage facilities. We use a range of physical and technical security processes and procedures to protect the confidentiality and security of the Personal Information that we hold, and we update these from time to time to address new and emerging security threats.

13. Access to and correction of Personal Information

You have a right to access and correct most of the Personal Information we hold about you. If you wish to access or correct your Personal Information, please contact us via the details provided in the “contact us” section below.

To protect the integrity and security of the Personal Information we hold, we may ask that you follow a defined access procedure, which may include steps to verify your identity. In certain cases we may charge you an administration fee for providing you with access to the information you have asked for, but we will inform you of this before proceeding. There may be cases where we are unable to provide the information you request, such as where it would interfere with the privacy of others or result in a breach of confidentiality. In these cases we will let you know why we cannot comply with your request.

If you have an account with us, receive newsletters or marketing materials you can also contact us or update your profile online.

14. Changes to this policy

We may make changes to this policy from time to time, to take into account changes to our standard practices and procedures or where necessary to comply with new laws and regulations. The latest version of this policy will always be available on our website.

15. Complaints

We try to meet the highest standards in order to protect your privacy. However, if you are concerned about the way in which we are managing your Personal Information and think we may have breached the Australian Privacy Principles, or any other relevant obligation, please contact us using the contact details set out below. Complaints must be lodged in writing. We will deal with the matter within a reasonable time, and will keep you informed of the progress of our investigation.

If we have not responded to you within a reasonable time or if you feel that your complaint has not been resolved satisfactorily, you can contact us to discuss your concerns.

In respect of Personal Information we collect in Australia, you are also entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC). Contact details can be found at the OAIC website: www.oaic.gov.au.

16. Contact us

We take the privacy of your Personal Information seriously. If you have any questions, comments, or complaints in relation to this Privacy Policy or our handling of your Personal Information, or if you wish to access or correct your Personal Information, please contact us:

By email: privacy@agoralivestock.com.au; or By mail:

Privacy Officer
Agora Square Pty Ltd
C/O BDO Level 9, Mia Yellagonga Tower 2, 5 Spring St, Perth WA 6000

Updated July 2024