Technology is only part of Agora. Behind the platform are people with real experience across livestock, farming, trading and markets — and you can pick up the phone and talk to them.

Rob Kelly — Founder & Managing Director
Rob grew up on his family’s sheep farm near Kojonup and spent a decade in grain trading, where he helped build DailyGrain, later bought by CBH.
He founded Agora in 2017, bringing together his farming background, market experience and a belief that there should be better ways for livestock people to connect and do business.
Rob looks after the platform and where it’s heading — making sure the technology makes market information and opportunities easier to reach, without getting in the way of how the industry already works.
Dean Hubbard — Head of Markets, Trade Desk
Dean has more than 40 years’ experience as a livestock agent, trader and market analyst, and runs Agora’s Trade Desk.
His relationships and understanding of the livestock market bring real intelligence to Agora every day — including his weekly saleyard round-up, his sheep report and his daily cattle and sheep market analysis.
Why it matters
Dean brings the market experience. Rob brings the platform and vision. Together, they make Agora personal, credible and connected to the livestock industry.
Real livestock people you can actually ring for a yarn.
That personal connection isn’t going anywhere as Agora grows. Whether you want to talk about timing a sale, what the market is doing this week or how to get more out of the app, give us a call.

What working with us looks like
We know most deals in this industry still start with a conversation, so we’ve kept that at the centre of Agora:
- Talk to someone who knows livestock. When you call Agora, you’re talking to people who have bought, sold and traded stock themselves.
- Get a straight read on the market. Dean shares what he’s seeing across saleyards and the trade, every week.
- Get help marketing your stock. We help put listings together and get them in front of the right buyers.
- Use the technology as much or as little as you like. The app is there to make things easier, not to replace the phone call.
That’s what we mean by Current. Connected. Trusted. Current information, a connected marketplace and people you can trust behind it.
Get in touch
- Rob Kelly — 0483 929 988 — Rob@agoralivestock.com.au
- Dean Hubbard — 0428 697 880 — Dean@agoralivestock.com.au
Dean and Rob at Agora provide more market opportunity daily. Download the Agora app today.
Current. Connected. Trusted.
Download the Agora app today
Today's livestock prices, saleyard reports and daily market analysis in your pocket, plus a marketplace to buy and sell with real livestock people behind it. Free to download.
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