A stronger livestock industry for the next generation

Every livestock business is thinking about more than this season. It’s thinking about the next generation — whether the farm, the trade and the relationships built over decades will be strong enough to hand on.

At Agora, we believe a stronger livestock industry comes from three things.

Current

Decisions are only as good as the information behind them. Agora gives livestock people today’s pricing, saleyard reports and daily market analysis — so you’re working from what the market is doing now, not what it did last month.

Connected

Farmers, producers, agents, buyers, feedlots and processors in one marketplace. More people connected means more buyers and sellers, more information and more opportunity for everyone — including the people coming into the industry.

Trusted

Technology works best when there are real people behind it. Agora is backed by decades of industry experience and people you can ring for a yarn about the market. Trust gives people the confidence to make decisions and do business.

Confidence for the next generation

Younger farmers and agents are used to having information at their fingertips. Agora puts current market information, a connected marketplace and experienced people in one place, without overcomplicating the way the industry already does business.

The result is simple:

Livestock farmers, agents and buyers feel more confident in their decisions when using Agora.

Confident decisions lead to more opportunity and better business — and more opportunity is what builds a stronger livestock industry.

What a stronger industry looks like

A stronger livestock industry isn’t only about price. It’s about:

• Better visibility — farmers and buyers can see what’s happening across the market, not just in their own district.
• More choice — more buyers and sellers connected means more pathways to sell and more stock to choose from.
• Fair, secure transactions — clear information and trusted people behind every deal.
• Relationships that last — technology that supports the agents, buyers and families who have built this industry, rather than replacing them.

When those things come together, people make better decisions, do better business and have more reason to stay in the industry and bring the next generation with them.

Strong industries are built on information people can rely on and relationships that hold up over time. That’s true whether you’re running a family operation that’s been in sheep for three generations or just starting to build your own flock. Agora is here to help both.

Talk to us

We’d love to hear from young farmers, agents and families thinking about what’s next. Give Rob or Dean a ring for a yarn about the market.

Be part of it

Download the Agora app today. Current. Connected. Trusted.